Here we have a copy of Batman from 1942, with a classic simple cover that puts the spotlight - literally - on Batman and the Boy Wonder. The back cover? What else but an equally classic ad for Daisy Air Rifles, every boy's dream toy? "Tell Dad to hang one of these beautiful Daisys on your Christmas Tree!" (The astute reader will note that duty is added in Canada - plus ça change...)
Now here's Issue One of Namora from 1948. Certainly not as well known in the modern world as Batman, Namora is the cousin of Prince Namor, the Sub-Mariner. (Sorry, that probably doesn't help the non-geeks in the audience, but just go with it.) A bit yellowed by time, but still a first issue, so probably worth some money.
And the advertising on the back cover? Yes, that's right, just what you'd expect - an ad for the latest and greatest in 2 Way Stretch Girdles - in Glamorous Nude, I might add. (Extra crotches only forty-nine cents.) This is either strong evidence that comics had a readership that extended at least as far as ladies looking for support garments, or a testament to some unknown member of the advertising sales department who could probably have sold ice to Eskimos.
You have to wonder, though - was there no duty on lingerie in 1948, or did they just not care about Canadian shoppers?
- Sid
Now they have the Lipo Contour girdle available for a mere.......$60? Which doesn't just hug your figure and make you smooth and fabulous, but also claims to stimulate fat cells to liquefy and vanish. If they liquefy then that becomes an artery clogging issue. And if they vanish, then they upset one of the basic laws of the scientific world, that energy/matter can neither be created nor destroyed. What kind of sucker would actually buy one of these things? :-)
ReplyDeleteYes, but that begs the question: do they advertise them in comic books? (Come to think of it, the part about upsetting basic laws of science would fit in well with the world of superheroes.)
ReplyDeleteSid