I have to admit that I don't follow current events very closely. I get the New York Times headlines via e-mail every morning, and watch The Daily Show when opportunity allows, but for the most part I'm more concerned about the day's weather than the price of crude oil or the latest death toll in Afghanistan.
But every now and then something of particular interest will sneak by, and I'll regret that I'm not paying more attention. As an example, I just found out that the Disney Corporation has recently purchased Marvel Comics for a price of four billion dollars, an event which certainly doesn't compare with the importance of updates on the economic crisis, but which has been the topic of much amused and/or horrified discussion in the fan community.
Personally, I no longer follow the comics scene closely, because about fifteen years ago I began to realize that both Marvel and DC were starting to run in circles in their attempts to maintain the various shopworn titles responsible for their success. There have been alternate realities, crossovers, character reboots, deaths and revivals, future versions of the characters, and a hundred and one other tricks designed to conceal the fact that they'd gone to the well once too often. Most people aren't aware that Marvel went bankrupt in 1996, but I have to wonder if part of that financial failure was based on too many other fans coming to the same realization that I had.
However, Marvel Comics hasn't really been a comic book company for some time. Ike Perlmutter, who took over after the 1996 crisis, owns the action figure company that had the licenses for the Marvel character line - note that Mr. Perlmutter isn't connected with publishing. What Marvel Comics represents in the 21st century is a huge storehouse of characters and plots that can be moved into other areas: action figures, Lego kits, t-shirts, video games, television shows, movies - I'm not even sure that it matters if they keep producing stories that involve ink and paper. (I suspect that the combined profits from the Marvel-based movie lineup since Spiderman 1 was released in 2002 makes the income from actual comic sales look like a joke.)
And that's what Disney is buying, the opportunity to add the Marvel lineup to its already monolithic array of merchandisable assets. All jokes about the Amazing Spider-Mouse aside, I don't think that Disney is going to do anything to alter the Marvel universe so that it matches the traditional view of Walt's approach to family entertainment. Why would they? All that really matters is that they get five cents every time some soccer mom buys a pair of Spiderman™ Underoos for junior.
Sadly, that also means that they won't do anything to change it for the better, either.
- Sid
P.S. the photocomp picture of Wolverine is just something I threw together for this posting, but for a comprehensive view of the horrifying hybrids made possible by the merger, have a look at the contest on Worth1000.com.
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