Although I'm desperately fond of Alanis Morissette, ever since she released Ironic in 1995 the whole concept of irony has gotten a bit fuzzy, so I'm going to need some help from the studio audience with this one.
Elysium, the long-awaited second film from District 9 director/writer Neill Blomkamp, is set in a dystopian 2154 where Earth has become a sort of global slum occupied by the poor and disadvantaged. The rich and elite inhabit an orbital paradise named Elysium, after the heaven of the Greeks.
With that in mind, I'm not certain if it counts as ironic for the Elysium street team to wallpaper large portions of the Main and Hastings neighbourhood here in Vancouver with posters, given that Main and Hastings represents the most visible group of the poor and disadvantaged here in Canada. (It may push it over into irony if you add in the fact that it's unlikely that most of the street people in East Van have enough disposable income for movies anyway.)
And if it is ironic, would it be more or less so if they'd done the same thing with Oblivion posters?
- Sid